In Yoruba culture, Àlàáfíà means Peace.

Our mission is to push a movement of peace throughout the world. It is a demonstration that we should strive to look at the better things in life and appreciate them. 

The symbolism of the rope in our clothing is the hold that society has on us. We need to pull away or break free and find our own true inner peace. 

Each piece connects with each other to create a full story.

Translate the meaning and discover the story.